Jacqueline Heron Wray

How it came to be!

The washing machine rumbled to an abrupt end. Lizzie removed the towels, letting them flop into the clothes basket just as her husband entered the kitchen. ‘What on earth are you doing, Lizzie?’ He sounded annoyed, but his face was showing concern. ‘I need you to be with me when Ben says goodbye to the dogs, its not going to be easy.’ ‘Do you think I don’t know that?’ Tears welled in her eyes; and she furiously wiped them away. Ben came into the kitchen, knees muddy already, he had only been...

Written by Michael Edwards. A pet treat bakery is a small food business focused on making and selling baked goods designed specifically for dogs or cats, with safety, nutrition, and trust at the core. People don’t just buy treats; they buy reassurance that what they’re giving their pets is thoughtful, clean, and made with care. The challenge is turning that emotional demand into a business that’s compliant, profitable, and sustainable. Core Insights ● You’re launching a food business...